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Article by Scott Lindsay

Large companies that have impressive advertising budgets are doing very well with animated or video directed banner ads on some of the most visited websites on the Internet. The content is creative and professional.

Many people may think of banner ads as a rectangular box with a static and stationary company logo with a clickable link. Some may remember early animated banner ads that appeared to be a game, but no matter where you clicked it took you to a business website or flashing banners that tell you that you are the 10,000th customer and a winner of some valuable prize.

Today’s banner ads are impressive and high profile. With the advent of AdSense and other Pay Per Click (PPC) advertising methods it was thought the use of banner ads was no longer something that business owners should engage in.

I think the truth is many business owners understood the value of visually appealing advertising. They could design creative ads for newsprint or television so why not the Internet. Had the notion of creativity been relegated to the fewest words with the most keyword specific target?

In the end the business owners helped reestablish banner ads with a whole new look.

Is it possible for small business owners to find success in banner advertising? Well, chances are pretty good you will not be able to successfully compete for the same ad space big business owners occupy. That being said you can look for a trusted forum that is geared toward the industry you serve. Most of these forum owners can supply an attractive price for banner advertising.

It is possible you don’t have a background in graphic design. You have two options. The first is to hire a graphic designer who can assist you in creating one or more banner ads. The second idea is to utilize the website logobogo.com. This site is filled with graphic designers who can provide logos at no cost.

What’s the catch?

The designers on this website are at various stages in their skill level. The designers accept a donation if you choose to provide one. The most professional among the ranks at this website provide design work to add material to their portfolio and to solicit additional work beyond the original free graphic work. Just make sure you ask the designer for the exact banner ad size you need (check with the site you plan on advertising with).

Most of these artists will provide one free graphic per customer and if you would like the same designer to work on additional material you may want to consider hiring them.

You do have options that include banner advertising. I’ve supplied a few ideas on ways you can go about developing a banner ad and I’ve also given you one primary location for banner ad placement. If I were to suggest another location it may likely be with an online magazine that deals with your industry.

Marketing is all about advertising. In an online environment advertising can be about Search Engine Optimization (SEO), Pay Per Click (PPC) or banner ads to name a few.

Explore your options and do your best to develop a plan that includes affordable ways to get your message to the buying public.

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Article by Deepak Kamboj

While surfing through Internet one is common in most of the websites is flashing of jazzy banner advertising. Petite and pretty formation of these graphical ads surely turn our heads and our mouse to click upon them. So what are these rectangular piece of ads empowered with to create stimulating effects on its fragment of viewers? Biggies in online businesses bet on these to bring them potential traffic to their traffic. Small players invest on these ads to make a big impression that camouflage their size of business to stand next to bigger competitors. Some site owners simply boast off their latest promotional offer by roping through these crowd pulling ad forms.

As per expert designers of banner ads, share of planning, putting efforts and investment of time involved in banner ads contradict small size of them considerably. To get the banner ad pull heavy and heavier traffic, designers put in great and greater attempts in selection of contents, images, designing tools, experimenting on effectiveness by adding or altering components of banner ads and conducting researches on placement of these ads on publishers etc. As a well composed banner creates huge impacts on surfers, likewise positioning of the banner at the publishers’ sites equally potent in bringing traffic. After all, it the that site that acts as the source of traffic for a banner ad. Therefore, an array of factors work behind success of a banner –

1.A catchy headline2.Keep the prim and simple3.Limit file size as much as possible to get easily loaded4.An animated or flash banner is 25% more effective than static banners. 5.Place the banner at a site that do not pose as competitor 6.Discard sites that act as ‘banner farm’ by clustering too many banners7.Select the sites that complement the products your site is dealing with. 8.Sites attracting sheer number of Internet users to it is able to drive potential traffic to your site.

With passing of time, banner advertising happens to the advertising tool most of the advertising company and advertisers want to incorporate to their array of advertising campaigns to make sure they can successfully perform task of branding, multiply traffic of visitors and generating sales and profits.

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Article by Deepak

Banner advertising involves using banners to highlight products and their features and is a very effective way to market them. Banner advertising becomes even more useful on web sites that contain more of text-based ads such as product reviews or pay-per-click ads. If banner advertising is used on such websites, visitors or surfers will like the idea.

For banner advertising to be effective, it is very essential that banner ads are designed and crafted in a very professional way. Its look and design should be such that surfers feel compelled to click on them. Taking the services of experts in designing banner ads will be handy and in fact is very essential. Eye-grabbing ads are liked by everybody leave alone surfers.

For banner advertising to be successful, banner ads should carry clear and concise business message across web surfers. It should be able to instantly make the web user understand what product or service it is talking about. Since web surfers are short of time and they are on the surfing spree, an unclear and incomprehensible ad will put them off.

Another essential aspect of successful banner advertising to create banner ads that are able to demarcate clearly what benefits will your product offer to the web surfers. The idea is to make surfers inquisitive about what is in store for them.Combination of proper words and better design can do wonders for your ad to get your message across.

Banner advertising is all about making people click. Here using a white background to make it look like a content and blue text to present your ad can do the trick. Surfers associate blue colour with hyperlinks and are therefore more likely to click on them. Further, attention-seeking headlines can be very useful.

The most essential aspect of banner advertising is that it is passive, round-the-clock, and less expensive. In short, banner advertising aims at educating people about products and services, their availability, price comparisons, their benefits, and other relevant information. Banner advertising is the most cost efficient and result-oriented form of advertising. Taking the help of a digital marketing agency can further enhance the outlook of your ads.

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Article by Andrew Green

When looking for a great way to advertise you business online a banner ad might be precisely what you are looking for. Banner marketing campaigns have such a wide reaching consumer base that they can really give your business a jump-start. However, the key to a great banner ad is how well the marketing plan has been designed behind it. You will want to make sure that your companies advertising plan is unique, attention grabbing, and is prominently placed on the web.

So you know that you want your banner ad campaign to be successful, but what can you do to ensure its success? There are five easy tips that will help you make sure that your banner ad is the best and most eye catching that it can be. By following these, you will be setting yourself up for marketing success!

Add Animation

When creating your banner ad by adding in a bit of animation you can actually catch the consumer’s eye more easily. It has been shown that banner ads usually gain a higher click through rate. This proves that more people are seeing your advertisement and that it is sparking their interest. Animation is great, but you will need to take care to not integrate animation that is too complicated. You will want to be sure to keep your animation limited to a 5-7 second loop. If you incorporate more than that, you may actually irritate your consumers, which is definitely not what you want.

Encourage Interaction

Customers who see your banner ad is a good thing, but customers who click on your ad is even better. If you can build in a button that they can click on to order your product or request more information you can significantly increase your ad’s effectiveness.

Make Your Ad Eye Catching

There is a lot happening on the web so making your ad stand out is vital to its success. One of the easiest ways to do this is with the colors that you choose. By selecting bright eye catching colors you will increase the likelihood that your ad will attract the consumers attention.

People Love Free Stuff

People love getting something for nothing so that is a great way to spark their interest in your product. By offering a gift or a gift with purchase then you will be able to entice people to click on your banner.

Keep it Simple

Your banner ad does not have to be complicated. In fact, simplicity is key. By creating an easy to read banner ad the consumer has an easier time navigating it, and therefore is more likely to click on it.

Advertising is a huge factor to your businesses success or failure. By using Internet banner ads you will be able to reach a wider variety of future customers. With these basic tips, you can be sure that your Internet banner ad will be a success that will help you increase your client base significantly.

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Article by Sharon Boggs

I’m sure you have had your share of banner ads while browsing through the internet – they appear in the most inconspicuous of places and yet somehow always seem to know exactly what you’ve been looking at on the web over the last few days. Can you believe it’s already been 16 years since the Internet’s first banner ad made an appearance? That’s enough to make anyone feel old!

16 years means banner ads have been around for almost as long as the Internet has, but how effective have they been? With mixed results, it’s not easy to say. Some people swear by them, some people swear at them and most just completely ignore them! That may not sound so encouraging, but effective banner ads have been proven time and again to bring thousands of visitors and customers to a brand or product’s website, translating to a lot of attention and revenue for a company.

However, how easy is it to create an effective banner ad? The answer may surprise you. So many advertisers seem to have the wrong idea of what draws people to an ad. Throwing in tons of images, animations, sounds and buttons doesn’t attract people – it just annoys them! Knowing how to create a simple and yet effective banner ad is vital and the amount of money you put into designing a good ad will translate to a larger effect on the advertising campaign.

Here are some tips for effective banner advertising that are relatively easy to implement:

Know your audience and competition. Log onto competitors’ websites and browse through the hundreds of ads you’ll encounter. Pick through the ones you really like and the ones you can’t stand to look at. Note down any common factors and try to use/avoid those in your own banner design.

Keep it simple. Sounds in your ad are unnecessary and will just irritate viewers trying to focus on the main site they’re visiting. Try not to clutter your ad with images that will distract the viewer. Make sure the text is easy to understand and asks the users to click on the banner. This seems obvious but most advertisers forget to add a simple “click here” message that grabs viewers.

Keep file size smallThis will help you ensure you only put the necessities and important details in your ad and keep it to the point. Avoid Flash like the plague. It’s annoying and makes a website slow to load, increasing chances of a viewer just getting impatient and navigating somewhere else instead. With the popularity of Flash-incompatible technology such as the iPad and ad-blockers, using Flash in your ad may mean it doesn’t get shown at all.

Use brandingMake sure your company name and logo features on the banner. It makes a good impression and helps viewers remember a brand.

Use text effectivelyConsider asking questions to tease viewers on the ad. Studies have shown that asking questions increases click-through rate by 16% and that’s huge! Also use humor if appropriate. Viewers are more likely to click on something that’s thought provoking and entertaining rather than the same old mass-produced banners they see everywhere else.

With these simple tips, you can make sure your banner draws as many people as possible and doesn’t annoy or distract viewers so much that they get irritated by your brand just because of its bothersome banners!

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Article by Daniel Arron

New marketing strategies may come and go but banner advertising has stood the test of time online. Other businesses are using the power of banner ads, aren’t you ready to take your share? See what a difference following these three tips can make for your banner ad efforts.

The text that you enter on your banner ads is always short and straight to the punch, which is a good reason for using powerful words like free, powerful, amazing, easiest, etc so that you readers are pulled in towards them. It is true that when an ad has words that create motion, they will make customers take action. The only thing that is major about your banner ad is the amount of times that people come and click through it. So when someone sees your ad and has something to say with powerful words weaved in and out of the graphics, they will want to continue and click through.

An important suggestion that you need to abide by is to ensure that your banner ads are not too heavy. You don’t want your customers to be hit in the face with your slow moving banner ads, which is the last thing you should want. Your ads have to be lightweight and carry graphics that can load easily at any Internet speed. If you want to put animation in your ads, be certain that they do not take a long time to load and start.

Even this might seem obvious, a lot of banner advertisers try to make their ads more enticing to get customers. If you must, scale down the use of graphics, which will immediately cut down on the size. When you understand your banner ads, there is nothing to stop you. However, until this occurs, you should test a few banner sizes so that you will know exactly what to expect.

Keep your graphics simple but make them effective. Don’t make them too gaudy or flashy because nowadays, the banner ads that really work are the ones that don’t interrupt the viewer but are soothing. You want your audience to be attracted to your ad not repelled by it. Once upon a time, flashy was the way to go, but times have changed for banner advertising – for the better. You will not get the same results from these types of ads today. It’s important that you sit down and talk to your banner ad designer and specifically instruct them to create an ad that is sophisticated and at the same time simple.

All in all, banner advertising is a advertising format that is sticking around. But with time, the competition is getting larger, which is why you must ensure that you are utilizing these suggestions to enhance your campaign for the better.

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Article by Jeff Bryce

Even with increasing sophistication by advertisers preferring to release rich newspaper and tv adverts like audio and video, good old banner ads have rejected to consider the count. And it’s also not about to go under anytime soon. The increasing neglect notwithstanding, banner adverts remain the most efficient ways to reach across to your projected audience, and obtrusively so.

Banner adverts could be used to boost anything from your website, a product, a service, your site, or a perception; just about anything you wish to provide public notice. It is cheap; it is possible to deploy, it is easy to observe for usefulness.

Looking for banner ads

An extensive understanding of banner ad campaigns is important for practical use. A banner ad is essentially a hypertext connect to the originating internet site, and that is viewable as a JPEG or GIF rectangular box on the publisher’s site. These rectangular banners are either displayed vertically or horizontally and vary in size, based on the Ad Unit Guidelines issued by the Internet Advertising Bureau, from the small to the large format. An advertiser needs to know what the following terms mean and how they apply: Conversion Rate, Cookies, Run of Site (ROS), Hits, Banner views or impressions, Click Throughs, CPM, and Click Through Rate (CTR) since they are measures of the cost and good results of the advertisement.

Cost of banner advertising

A person’s ad budget and dynamics of product publicized will figure out the size of advert you choose to use. Cost, which is measured in CPM or cost per thousand, will generally be determined by the publisher/your ad agency and the type of payment plan agreed. You can Pay Per Click (PPC), i.e. for every click of the mouse by a visitor on the banner the publisher site gets paid, or pay per impression seen, i.e. the publisher is paid by mere citing of the banner by a visitor to the site. Your target should be to lower your cost per sale, which is your Cost Per Visitor to your site via the banner divided by the Conversion Rate of such visits into business. A superior cost per sale is not sustainable. For instance, you could be paying as high as or even more for every deal.

The best way to lower cost banner ads

This will begin from your product or service. You have to have a very good product then make a very persuasive advertisement. This combination may help alter your conversion rate drastically. Your advert brings visitors in and your product keeps them in. Target high traffic sites for high click rate. You can also reduce your CPM by negotiating a lower rate with your advert agency. Pay per impression sites like ContentZone, DoubleClick, Flycast should be avoided; you want to be sure you are paying for people who had visited (PPC) Websites like ValueClick, BannerSpace, and eAds operate PPC. An affiliate program is another great way to reduce cost, since you pay out only when you get a lead and it’s a fixed rate. You might pay almost nothing if you’re able to get other websites to enter an swap with you.

Ways to get the best from banner ad campaigns

To get the best mileage from your banner advert you should keep the message simple, be specific about the product being advertised and be sure the advert links directly to it. Explain in the ad what you want the visitor to do and what he/she stands to benefit by doing so. Size matters; a large file size slows down page loading, which may likely piss off visitors. Animated adverts will grab attention faster than a static one. Primarily, a top-of-the-page banner advert is alot more visible than one at the entry level.

Marketing using ads has come a long way and still has some way to go. As you prepare to unveil the next banner, a bit of care taken to obtain the best result wouldn’t be out of place.

For more info about affiliate marketing, have a look at jeffbryce.com

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Article by Shaik Javed

Banner advertising is not just for the particular who have money. In deed, any person with a balanced spending plan can use it go get traffic. If you really want to be promising with banner displaying, you must keep in mind the few elements that we are about to explain.

The webpage of your banner ad must relate to the content of your ad. One of the most frustrated things that can happen to your campaign is that your ad is getting a lot of clicks, but the web surfers are not turning into customers. Having an excellent banner ad is not worth much if your landing page is crappy. In addition to that, make sure you select a strategic location for your banner ads. Your banner could be very pretty and have great pictures and text, but still not get good results. What’s the reason for this?

Your ads might be placed at the right wrong site. Simply put, where you promote is just as important as where you promote. If your targeted crowd are teens and you are marketing on a website that is for an older crowd, you won’t get a big response. So always ensure that you are picking the correct location to advertise so that you will get a good response. Everything needs to be professional in your banners and that includes your offer – only one at a time. That is why it is important to avoid being ambiguous with your ad copy. So keep in mind that all effective forms of advertisement only talk about one type of offer. You never want people to need to try and figure out what your ad is referring to. It’s a fact that if there is any confusion at all, then people will simply stop reading your ad. Don’t fall for thinking that just because something is small that it is not important; with banner ads all is critical to success.

An often overlooked banner advertising tip is knowing how to coordinate the color with the website. A lot of webmasters and internet marketers utilize the same banner design for each site that they use for advertising, which lowers costs. But you must remember that all of the banners must match which the websites that display them. The banner ad has to relate to the website or it will look strange and won’t get many click. You really don’t have to adjust the content that is in the banner text, but you must select the right colors to match the blog background. When you’re selecting the colours, you also should keep in mind that your ad should stand out from the other banner ads being displayed. In summary, from the above article we understand that banner advertising like any other advertising medium has its own set rules that you need to follow in order to succeed.

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Article by Chen

Before expending hard-earned money on any advertising, including banner advertising, it’s imperative and best if you get smart to fix it – learn the way the system functions. This content will provide you with several superb advice for putting stronger banner ad campaigns out on the net.

Always design your ads with courtesy, and instead, what we mean by that could be don’t create your ads so heavy which they impact the browser load time. Browser load times are so imporant seeing that Google has incorporated that in algorithm for ranking. The rule is always to never do what’s necessary that may possibly hurt your traffic, stay times, bounce rates, or conversions. You will have a large advertising, but be really careful regarding how much graphics you cram going without running shoes. If you’re goning of having a animation within your your ad, and then suggest sure the interest rate on your animation is determined between slow medium pace. Regardless of, create need to negatively obstruct the browser load time. A great venue every one a person does is to base your ads upon your market and the things they need, or reject. Determined by your market, it’s always safe to err on the side of simplicity and clarity together with banner advertising.} Press announcements media is entirely diverse from the offline media in relation to audience involvement. To help you get a higher click through rate out of your banner ad campaigns, your ads should be not the same as one other marketers. Here you can receive the most effective response by sending an invitation to your target market and get the theifs to play an interactive activity that there is onto your website. Your banner ad campaigns are a reminder so as to invite others to activate in somethinglike a game title or whatever guarantees interaction. If you carry out this, the ads from your banner campaign will immediately employ a higher click through rate.

Last however it is not the cheapest; be certain to test your banner advertising thoroughly before they go live. You can look at banner ad campaigns by doing various things just so now you understand your banner ad campaigns strategy works. First and above all, you need to keep your ads help the major browsers because they look good with IE and appear horrible with Firefox. Also make sure backlinks are typically in the right place and pointing right landing pages. Excessive passion will just see broken links in your banner advertising because will destroy your ad campaign. Assuming you have to make slight changes in your blog, make certain you coordinate this using your banner advertising so there is little change get it wrong with the late availability. You should attempt to make your banner ad campaigns campaign actually work by testing all ads before they go live on the website. Overall, if you want to be getting the within your banner ad campaigns campaign, in which case you need to utilize such simple ways to raise your ads.

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Article by Tdiindia

Advertising through online media which is also known as online/internet advertising is one of the most adopted means of promoting a brand or business by modern advertisers. Online Advertising media is infact booming. Providing promotion solutions for various brands, services and businesses, internet advertising media is poised to top the chart amongst the list of advertising means. Banner advertising is one of most adopted means of internet advertising. A banner ad is a form of advertising on the web that entails embedding an advertisement on a particular website page. A banner ad is intended to attract heavy traffic to a website or landing page by linking it to the website of the advertiser (who hosts the ad). Following are few more features and benefits of banner advertising.

Ideal means of advertising (for newbies or established brand owners)

A banner advertising campaign is ideal for any kind of brand owner whether a newbie or oldie. A banner ad is similar to one of the magazines or newspaper ads we often come across. The only difference is that this kind of advertisement is accessible only through the web world. If articulately implemented, a banner ad can get you the exact response that you are expecting from your TG.

Talk to your customers through text and pictures

A banner advertising campaign is one of the interesting means of communicating a brand message to your customers. Enriched with attractive graphics and one liner copy, anyone who comes across your ad display will take time to go through the brand message. The sizes of banner ads vary from one advertiser to another. Following are ten types of banner ads-

Animated banner adsRotating banner adsPop-upsPop underDrop-down menu barFloating bannersCorner peel banner adsInterstitialsRich media banner ads

Advertising is considered superfluous by some critics. In their opinion, advertising misguides and misleads customers about a certain brand by providing information that is not at all relevant about the very brand. It is however not true. Though some ad campaigns (about some brands) mislead or misguide customers, not every advertising campaign is superfluous. On the other hand, advertising beautifies the brand and presents it in an endearing manner ready to be adored by customers.

If advertising didn’t exist how customers would come to know about the valuable information related to a particular brand? If advertising was unimportant why it has been accredited as the most important marketing tool? These few questions explain why advertising is important for any brand or service to promote itself in the market. In the following paragraphs, let us take a look at some important inputs of advertising a brand or service amongst customers.

Words and design play two important roles while beautifying the brand message. The right words or design can provide a strong appeal on customers about the brand. A strong appeal is synonymous to a readiness from customers’ part to buy or adopt the advertised brand. It is therefore important for any advertiser to provide a strong brand communication through the use of an appealing design and copy.

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