Get the most out of your On the internet Banner Ad!

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Article by Iz Rafel
Banner Advertisements are all over the internet – because they WORK. The click through rate is very good and many businesses have had success with this type of online advertising, but how to make the most of your online banner ad? Here are a few tips.
1.) Image selection – Clip art images are absolutely atrocious, please for the love of the internet do not use them… My eyes are still hurting from the last clip art banner I saw. There are plenty of website out there with resources for free photos and images. Please don’t try to save on these little costs, make your banner look stunning! iStock (istockphoto.com) has plenty of awesome images to choose from at a very reasonable price.
4.) Relevance – It was only yesterday I saw a baby furniture banner ad on a video games review website. Please pick the most relevant websites that relate to your industry and get your banner ad out to the appropriate audience for your service/product. It doesn’t hurt to spend some time thinking about this a bit more.
3.) Market Saturation – It’s all about bringing something new or unique and it helps a ton when you’re the first in market. There are thousands of websites out there so you have thousands of placement options. Spend some time on search engines to find the best websites to advertise on in your market. If you’re doing a big campaign, why not get a media agency to help you out. They can help suggest and have contacts in the best locations and have the resources to provide statistics on your target demographic.
4.) Overuse of creative – new concepts and fresh ideas capture consumers. When we’re exposed to the same thing repeatedly, it becomes dull in our minds and the impact of the creative is completely lost. Give it a different spin, tailor your message seasonally, try different types of offers and enticement. This is also a great way to test the creative that works the best and which key messages are the most effective and efficient.
5.) Testing the creative before release – We know that cute fluffy animals work for kids, but not for muscle building. What about illustration or photography, what type of words evoke emotion and resonate with your audience? Market research can sometimes be a bit of trial and error if your niche is new and all too often assume we know what our customers are thinking but get it wrong. A quick survey or online questionnaire to get feedback from your niche or existing customers is a great way to test your creative.
6.) Link doesn’t work – after spending millions of dollars on fantastic breakthrough creative, you’ve done your homework, you’ve got the best writers and your banner ad is ready! The worst thing you could possibly do is to have a link that doesn’t work (bringing your customer to a 404 file not found error page). It not only creates a terrible online user and brand experience, it’s really lost business and we all know it only takes a tiny mistake to lose a customer. Make sure your links are not broken and the landing pages are all nice and ready!
End of the day if can’t decide on the best creative design or just don’t have time to deal with all this online advertising, speak to a digital design agency or contact us at Chromatix!