Team blog

All the latest news & announcements

Use Banner ads to Reach Cooking Enthusiasts at Lutongbahay



Google has renewed online excitement over the effectiveness of banner ads in click rate conversion. When Google reintroduced image ads and animated flash ads in Adsense in 2008, advertisers took heed. After all, Google should cognize what it’s executing. So if you happen to be an advertiser, perhaps you should consider the advantages of banner ads, as well. And if your target market is made up of fudging enthusiasts, is proper where your banner ad should be. is the first and only interactive fudging portal online that features Filipino territorial food recipes as well as foreign dishes. Lutongbahay means homecooking in Filipino. In this site, cooking enthusiasts from the Philippines and around the world garner to scan from a big library of articles on food and cooking, access thousands of recipes and mouth about their partaken passion in a discussion forum. They can inquire experts their cooking questions and request for any recipe not happened in the large collection. They can create their personal meal planners and roll up their choice of recipes in their personal cookbooks, all at the ready for print out. Members also have a weekly e-newsletter filled up with information and updates

The drawing power of a cooking community that centers on Filipino food and branches outward is considerable. This can be traced to the fact that there are millions of Filipinos scattered all over the world. All of them pretermit Filipino homecooking and the company of fellow Filipinos and so they assemble at On the other hand, Filipinos have always been cognized to be very favorable and be given to create close ties with people from other nationalities, partaking their culture and, of course, their extraordinary food. It is this circle of foreign friends drawn to the flavors of the Philippines and anxious to sample more of it that makes up the second layer of visitors to Invariably, everyone wants to share something with everyone else, and so the number of international dishes on the site has matured, too

If your business has anything to do with food, cooking or any of the related interests of cooking enthusiasts, has an anxious community just holding off for your proffer and your banner ad

Here are some tips on how to maximize your benefits from your banner ads

1.    Know your competition. Compare the banner ads of your competitors to find what works and what doesn’t. You can then use the elements that work and even better on them while debarring your other competitors’’ mistakes

2.    Keep your banner ad short, simple and clear. Use few words in large fonts, with keywords relevant to the site. This gets higher retrieve and more click conversions. Have a concrete name to action. This works

3.    Have a fast-loading banner ad. Do not make your file size too ample or you will pretermit your audience. They will not hold off for your banner to load. Your fancy animation will be futile if your audience leaves before it loads

4.    Customize banner colors to the website. Make bound your colors do not make your banner fade into the background. Also check up on on the other ads on the same site to insure that your banner stands out. Make sure, however, that your banner is not an eyesore. It should stand up out in an acceptable way

5.    Test your banner ads. Ask your family and friends to honestly critique your banner ads and use their inputs to better on it before establishing. Try to get feedback from the same demographics as your target audience

6.    Have an acceptable setting down page. Do not squander click-throughs with a soiled landing page. Make bound that your landing page effectively converts click-throughs into sales

7.    Dislay your banner ads in the proper website. Make bound that the website’s visitors are your target market

If you’re ready to face this new market of cooking enthusiasts with your ad campaign and banner ads, visit for inquiries

Leave a Reply

Your email address will not be published. Required fields are marked *