by Matthieu Dejardins, eCommerce Activist

Popup, Popunder and Popover are three tools to increase online sales

Popup: is a browser window that opens automatically and is smaller compared to the main one

PopUnder: like the one before bu opens in background and appears when we close the main window

PopOver: like the popup but is not a window instead just stays over the web page as a layer, it can’t be blocked

Unavoidably these mechanisms draw attention but at the same time they can disturb and for this reason are blocked by many software and browsers: they appear rudely and they force to action as they must be closed or must be followed in what they command us to do. Are they really competent to increase online sales ? The fact that software that enforce them are traded is a proof that they work. Anyway you surely have run into a popup in your cropping, if was not in harmony with what you were seeking then you simply shot down it but if in harmony probably has been scan by you: for me it’s the same, often i scan popups before shutting them. Their success is callable to the fact that they are able to take hold of attention, they can be utilized to incentive subscriptions but not to trade becase this requires a longer and stronger effort

Popups can be really useful to grab those visitors that simply flee away: it’s true that i can close the window or use the back button of my browser but instinct move to close them and to make this eye has to read them before. Interesting, do you agree ?

Let’s spend some words about the technical details: main language to make them is javascript and the used function is window.opened() if we desire to recognise an imple popup while for a popunder i must use the same function but then i have to take away focus from it with blur() and give it back to the main window with focus(), for popovers things are slightly more ambitious as they use the div element and the CSS technology alongwith javascript. I cognize that i have been dilettante but who is concerned in creating by mental act can search the web, the same is for who just searches an acceptable loose script. Last method explicated can’t be barricaded so for me is the best

Different is spending money in popup advertising as can be disturbing and disliked by many. Getting back to their use we should test them in our setting down pages through techniques like the Split Test to see which works better