Popup, Popunder and Popover are three tools to increase online sales
Popup: is a browser window that opens automatically and is smaller compared to the main one
PopUnder: like the one before bu opens in background and appears when we close the main window
PopOver: like the popup but is not a window instead just stays over the web page as a layer, it can’t be blocked
Unavoidably these mechanisms draw attention but at the same time they can disturb and for this reason are blocked by many software and browsers: they appear rudely and they force to action as they must be closed or must be followed in what they command us to do. Are they really competent to increase online sales ? The fact that software that enforce them are traded is a proof that they work. Anyway you surely have run into a popup in your cropping, if was not in harmony with what you were seeking then you simply shot down it but if in harmony probably has been scan by you: for me it’s the same, often i scan popups before shutting them. Their success is callable to the fact that they are able to take hold of attention, they can be utilized to incentive subscriptions but not to trade becase this requires a longer and stronger effort
Popups can be really useful to grab those visitors that simply flee away: it’s true that i can close the window or use the back button of my browser but instinct move to close them and to make this eye has to read them before. Interesting, do you agree ?
Different is spending money in popup advertising as can be disturbing and disliked by many. Getting back to their use we should test them in our setting down pages through techniques like the Split Test to see which works better