You may be planning to place your banner ads to several advertisers’ sites. You may be skeptic about endowing money for your paid banner ads. Don’t care. According to a modern research, if you endow for your banner advertizing, your sales can raise nearly by getting fresh visitors. So you are getting 300% return on your investment
If you are getting a good return on your investment, you would certainly be interested about paid banner advertising. This is why banner advertizing is so democratic among advertisers
For paid banner advertising you need to follow these steps:
Choosing the right publisher website: You need to know about the publisher who will publish your banner in his site. You must select much publisher who gets thousands of viewers per day in his website. Another thing you necessitate to keep in mind. You have to cognize what service publisher’s website offers. The publisher’s site and your site should somehow target the viewers having akin mindset. This is to insure you should get an acceptable fraction of traffic in visitor’s site. As per site’s popularity, antithetic search engines render them page ranks. Sites with eminent page ranks (PR) are proper for advertizing. Rate: Different publishers have varied banner advertising rates. You necessitate to cognize how much each publisher charges and what benefits they claim to give you in return. One way of banner advertizing is Cost Per Click cost is born down according to the number of clicks-through in banner ads. In another way, banner advertising is executed in Cost Per Impressions (CPM) basis. Publishers charge money according to number of times your banner is shown. But impressions are not very tested source for banner advertising. There may be 20 impressions on a day on your banner, but there may be few clicks on that banner. Reality is only two visitors came to site by that clickable banner on that day. Cost for CPM is lower than CPC. Position: If the publisher gives your banner a small space and places it on a portion of the web page where people usually won’t look at the banner, then click-through rates will be certainly less. You have to inquire for the accessible positions in the publisher’s web pages. Next you have to analyse where can be supreme visibility within a web page. When the web page loads for the first time in front of the visitor, viewer’s eyes go to the top and proper side of the web page. One of the most democratic banner sizes is 728 x 90 pixels which is placed at top header of the page. Skyscraper banner is placed on the right side of the page.
Banners of sizes 125 x 125 pixels are placed in top middle of the page. If the web page contains an article, then banner of akin subject can be placed wrapped up with the article text. Like you have an article on body building, a banner ad can be placed within text on a gym advertisement, body building capsules or equipments
Competitor analysis: Watch your competitor’s moves. See where they are placing their banner ads. Don’t place your banners in a site where your competitor’s banners are also running. Then your target audience will certainly be split among you and your competitors
For attracting and receiving a highly targeted traffic, you need to have a nicely designed banner. Your banner should preferably be a spiced banner to pull visitor’s attentions and draw the traffic. If you have an acceptable animated banner it is time to place it on a â€˜most reckoned website at an appropriate circumpolar position. That way you can largely gain from your paid banner advertizing
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