Online advertising is what advertisers are eyeing for. This type of advertizing is cheaper than other media advertisement. And online advertisement gets large exposure. One of the most democratic online advertising forms is utilizing banners. Â Banner advertising has been part of online advertising from its very opening up stage
Today banner advertising comes in many sizes and formats. Banners are placed in antithetic positions of the page. You can judge at which position of a page your visitors will appear first. You can place your banner in that position. If you think that a little web banner will get attention of fewer visitors, you can place a larger banner on web pages
While going for banner ads you can either choose static banner in JPG format or GIF format. If your choice is spiced banner, you can opt for banner in GIF format or Adobe Flash format (SWF file). If your content and graphics are less, you can design an adynamic banner. Static banners load quickly on web pages. However, to state your visitors an accomplished sales story, you may necessitate more text content and graphics. In that case you may necessitate an animated banner
Texts are more important than graphics. Your banner ad should incorporate an alcoholic headline that should force the visitors to scan the ad. The graphics should be accessory to the text. You can admit your business logo or other graphics to your ad. Since your company’s image is chewed over by your business ads, it is very crucial that you intelligently set all the materials that stand for your business in best form. You can also show your products, extraordinary offers etc. through banners
View the kind of banner ads that are made in banner advertising. How the company’s products and brands are shown in banner ads. From there you will get idea about what to set inside your banner design
You need to plan where to advertise. Choose which sites get eminent traffic or visibility. Place your banner at a fit position on publisher’s pages that have high visibility. Biggest portals on the web host many banners on their web pages. Yahoo!, MSN, AOL are abstract portals for banner advertizing as millions of online users visit their home and other pages daily. In case you can’t yield placing your ad in much portals, key out sites with acceptable number of daily visitors. If you have professionally projected business banner and you can expend few bucks for banner promotion, you will get high click-through-rate and your business will be harvesting in profits soon!
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